Creatabar

Eastern Condiments Pvt Ltd.

The Eastern – M.E. Meeran Innovation Center was designed as a dynamic workspace that celebrates creativity, collaboration, and innovation within the organization. As part of Eastern’s commitment to nurturing ideas and empowering teams, the innovation center was envisioned as an inspiring environment where employees can think freely, experiment, and develop new concepts.

The space reflects the brand’s vibrant personality while creating a comfortable and engaging workplace that encourages teamwork, brainstorming, and knowledge sharing. Through thoughtful spatial planning and a carefully curated design language, the innovation center becomes a hub for ideas and strategic thinking.


Design Concept

The design concept revolves around collaborative innovation with a youthful and energetic atmosphere. The interiors combine soft neutral backgrounds with vibrant brand-inspired colors such as green, red, and orange to create a visually engaging environment.

Organic shapes, playful wall graphics, and creative breakout spaces help stimulate creativity while maintaining a professional workspace aesthetic. The design integrates elements that encourage interaction, informal meetings, and flexible working styles.

Biophilic accents and greenery further enhance the environment, bringing freshness and balance to the interior spaces.


Reception & Entry Experience

The reception area introduces visitors to the innovation-driven culture of the space. A modern reception desk featuring Eastern’s branding creates a strong identity at the entrance while maintaining a clean and approachable look.

Behind the desk, a large graphic portrait of M.E. Meeran, the visionary founder, highlights the heritage and values of the organization. This visual element reinforces the legacy of innovation and entrepreneurship that the center represents.

Warm lighting and minimal architectural detailing ensure that the reception space feels welcoming and professional.


Collaboration & Ideation Zones

A key highlight of the innovation center is the integration of multiple collaborative zones designed to support brainstorming and team discussions. These areas feature informal seating arrangements, café-style tables, and flexible layouts that allow teams to gather comfortably.

Curved seating booths and semi-private discussion areas create cozy spaces where employees can share ideas and work together in a relaxed environment.

The use of vibrant colors and wall graphics adds energy to these zones while reinforcing the creative nature of the workspace.


Open Workstations

The workstation areas are designed to support focused work while maintaining connectivity across teams. Clean desk layouts, ergonomic chairs, and minimal partitions ensure that employees can collaborate easily while still maintaining individual productivity.

Glass partitions are used to visually connect different zones of the office, allowing natural light to travel through the workspace and creating a sense of openness.

The workstation design balances efficiency with visual comfort, ensuring that the environment supports long hours of productive work.


Knowledge & Library Space

The innovation center includes a dedicated knowledge and resource library, designed to encourage research, learning, and inspiration. Built-in bookshelves and display units house books, product samples, and creative resources that teams can explore during their work process.

Comfortable seating and calm lighting create a focused environment where employees can read, research, and develop ideas.

This space reflects the center’s emphasis on continuous learning and knowledge sharing.


Meeting & Discussion Rooms

Several enclosed meeting rooms are integrated throughout the office to facilitate presentations, strategic discussions, and team meetings.

These rooms feature minimal interiors with neutral finishes and modern furniture, ensuring that the focus remains on communication and collaboration. Glass partitions maintain transparency while still providing acoustic separation for private discussions.


Brand Storytelling Elements

The design incorporates storytelling elements that celebrate the journey and values of the Eastern brand. A timeline wall displays key milestones and achievements, creating a visual narrative of the company’s growth and innovation.

Inspirational graphics and brand messaging throughout the workspace reinforce the culture of creativity and forward thinking.

These elements help employees feel connected to the company’s legacy while inspiring them to contribute new ideas for the future.

client:
Marine Hydrocolloids (Meron)
Location:
Edapplly
COMPLETION:
2023
AREA
2000 Sq Ft

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